Ecommerce & retail
Shopping ads, product SEO and email flows that bring buyers back.
Rising ad costs and marketplaces eat margin, and most stores sell once and never see the buyer again.
Your problem
Which of these sounds like you?
Pick the ones you recognise. The rest of this page builds your plan from your answers.
How your customers buy
From first look to second order.
Stores compete on price and attention. We tune ads and product feeds to margin and build the email flows that bring buyers back.
- 01 / 04
Discover
They see a product on social or in Shopping results.
- 02 / 04
Research
They compare price, reviews and delivery.
- 03 / 04
Buy
Where most lose customersThey check out, or leave the basket.
- 04 / 04
Return
They buy again if you give them a reason.
Where we jump in
What we do, step by step.
15 steps for ecommerce & retail, in the order we run them.
- Step 01 / 15
Fix tracking and the product feed
A clean feed, correct margins and purchase tracking before any spend.
We check feed titles, prices and stock, add margin data and confirm every purchase is tracked.
- Step 02 / 15
Audit the store and checkout
We look for anything on the site that loses sales.
Speed, product pages, delivery information and every checkout step are reviewed on mobile and desktop.
- Step 03 / 15
Set margin targets
We agree a target return for each product group.
Products are grouped by margin and stock level, so each group gets a target that keeps you in profit.
- Step 04 / 15
Launch Shopping by margin
Shopping campaigns with bids set by margin per product.
High-margin products get more budget. Products that don’t pay get less or none.
- Step 05 / 15
Launch Performance Max
Campaigns across Search, Shopping, YouTube and Display.
We feed Performance Max your best products, images and audiences, and keep brand searches separate.
- Step 06 / 15
Build the welcome flow
New subscribers get a short series that introduces the brand.
The flow tells your story, shows best sellers and offers a reason to place a first order.
- Step 07 / 15
Build abandoned basket flows
Emails and SMS that bring shoppers back to finish checkout.
Shoppers who leave get a reminder within the hour, then a follow-up with reviews or delivery details.
- Step 08 / 15
Build post-purchase flows
Thank-you, review request and cross-sell emails after each order.
Customers get delivery updates, a review request and products that go with what they bought.
- Step 09 / 15
Test social creative
New Meta and TikTok creative tested every week.
We test new hooks, formats and offers and keep only what lowers the cost of a new customer.
- Step 10 / 15
Launch retargeting
Ads to people who viewed products or started checkout.
Visitors see the products they looked at, with reviews and delivery details, across Meta and TikTok.
- Step 11 / 15
Rewrite category pages
Category pages built around what buyers search.
Each category gets copy, filters and links that match the searches people use to find it.
- Step 12 / 15
Rewrite product pages
Titles, descriptions and FAQs that answer buyer questions.
Product pages are rewritten for search and for the questions buyers ask before they buy.
- Step 13 / 15
Fix technical SEO
Speed, indexing and structured data so pages can rank.
We fix the issues that stop search engines from finding and showing your products.
- Step 14 / 15
Set up win-back flows
Offers to customers who haven’t ordered in a while.
Lapsed customers get a reminder, new arrivals and, if needed, an offer to come back.
- Step 15 / 15
Review and scale every month
Each month we move budget to what works and cut what doesn’t.
You get one report on margin, new customers and repeat orders, and a plan for the next month.
FAQ
Before you ask.
Do you work with Shopify and WooCommerce?
Yes. We work with most store platforms and connect ads, email and analytics to your store data.
Do you report on revenue or on profit?
Both. We set targets by margin, so a sale that loses money does not count as a win.
Can you help us rely less on marketplaces?
Yes. We grow your own store traffic and repeat orders, so less of your revenue goes through marketplace fees.
How do we get started?
Book a call or tell us about your business on the contact page. We reply with next steps and a quote.
Let’s talk
Let’s talk
A 30-minute call with a senior strategist and a free AI audit of your accounts.