Electronics
Price-competitive shopping campaigns and product comparison content.
Your problem
Which of these sounds like you?
Pick the ones you recognise. The rest of this page builds your plan from your answers.
How your customers buy
From first look to second order.
Stores compete on price and attention. We tune ads and product feeds to margin and build the email flows that bring buyers back.
- 01 / 04
Discover
They see a product on social or in Shopping results.
- 02 / 04
Research
They compare price, reviews and delivery.
- 03 / 04
Buy
Where most lose customersThey check out, or leave the basket.
- 04 / 04
Return
They buy again if you give them a reason.
Where we jump in
What we do, step by step.
5 steps for electronics, in the order we run them.
- Step 01 / 05
Fix tracking and the product feed
A clean feed, correct margins and purchase tracking before any spend.
We check feed titles, prices and stock, add margin data and confirm every purchase is tracked.
- Step 02 / 05
Launch Shopping by margin
Shopping and Performance Max with bids set by margin per product.
Products are grouped by margin, so bids favour items that make money. Low-margin products get less budget.
- Step 03 / 05
Build email and SMS flows
Welcome, abandoned basket, post-purchase and win-back flows.
Once set up, the flows run on their own: welcome, abandoned basket, post-purchase and win-back.
- Step 04 / 05
Test social creative
New Meta and TikTok creative tested every week.
We test new hooks, formats and offers each week and keep only what lowers the cost of a new customer.
- Step 05 / 05
Grow category and product SEO
Category pages and product copy built around what buyers search.
Category pages and product copy are written around what buyers search, so traffic grows without paying per click.
FAQ
Before you ask.
Do you work with Shopify and WooCommerce?
Yes. We work with most store platforms and connect ads, email and analytics to your store data.
Do you report on revenue or on profit?
Both. We set targets by margin, so a sale that loses money does not count as a win.
Can you help us rely less on marketplaces?
Yes. We grow your own store traffic and repeat orders, so less of your revenue goes through marketplace fees.
How do we get started?
Book a call or tell us about your business on the contact page. We reply with next steps and a quote.
Let’s talk
Let’s talk
A 30-minute call with a senior strategist and a free AI audit of your accounts.