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All postsresearch · AI search
AI search traffic report, Q3 2026
Where client website visits came from last quarter.
- By
- Digitilex research team
- Published
- Length
- 10 min read
Key finding38%of client website visits started from an AI answer or AI Overview
We looked at where website visits came from across the client accounts we manage between July and September 2026.
Key findings
- AI answers and AI Overviews were the first touchpoint for a growing share of visits
- Visits from AI answers converted at a similar rate to organic search
- Pages with short, direct answers were cited most often
What to do with this
Treat AI search as its own channel. Track it separately, and write pages that answer one question clearly.
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